Privacy Policy

1. Overview

Cheniao (“we”, “us”) respects your privacy. This policy explains how we collect, use, store and share personal information when you visit cheniao.shop or place an order.

2. Personal Data We Collect

A. Information You Provide: name, email, phone, shipping & billing addresses, order details, account credentials, customer service communications.
B. Payment Data: payment tokens and transaction details processed by third-party providers (we do not store full card numbers).
C. Technical & Usage Data: IP address, device/browser info, pages visited, referral source, cookies and analytics.
D. Marketing Data: preferences and consent to receive marketing communications.

3. How We Use Personal Data

We use data to:

  • Process and deliver orders; manage returns and refunds.
  • Provide customer service and respond to inquiries.
  • Send transactional messages (order confirmations, shipping notices).
  • Improve website functionality and personalize content.
  • Detect and prevent fraud and misuse.
  • Send marketing communications if you consent; you can opt out anytime.

4. Legal Bases (EU/UK users)

Processing is based on: contract performance, consent (for marketing), legitimate interests (fraud prevention, analytics), and legal obligations.

5. Data Sharing

We share data only with:

  • Payment processors (e.g., PayPal, Stripe).
  • Carriers and fulfillment partners.
  • Fraud detection and analytics providers.
  • Legal or regulatory authorities when required by law.
    We do not sell your personal information.

6. Cookies & Tracking

We use cookies and similar tech to enable site functionality, analyze usage, and support marketing. You can manage cookie settings via your browser; disabling cookies may affect functionality.

7. Data Retention

We retain personal data as necessary to provide services, comply with legal obligations (e.g., tax records), and legitimate business purposes. Typical retention: order records — up to 7 years (for tax/accounting), account details — until deletion.

8. International Transfers

Your data may be processed outside your country (e.g., the U.S.). We implement safeguards such as standard contractual clauses where applicable.

9. Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete your personal data.
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent for marketing.
    To exercise rights, contact support@cheniao.shop. We will verify identity before responding.

10. Security Measures

We use industry-standard security (SSL, access controls, encryption at rest where possible). No system is perfect; in case of a breach we will follow applicable laws, including notification where required.

11. Children’s Privacy

Our site is not intended for children under 16. We do not knowingly collect data from children.

12. Changes to Policy

We will post updates to this policy with an updated date. Material changes will be communicated where appropriate.

13. Contact

Privacy questions: support@cheniao.shop